[Late catch] Google Connected Apps Platform: one MCP server puts your service inside the Gemini app and Search
What is it?
Connected Apps Platform is a developer route for plugging outside services into the Gemini app and Google Search (AI Mode). The default path is a remote MCP server, the standard protocol agents use to call tools. On Android you can instead use Jetpack AppFunctions so the tools run on the device. Users link your app once and can then see their account data and take real actions from the conversation. Tool registration, usage analytics, review and publishing all happen in Google Connected Console, and the preview is taking applications.
Why does it matter?
Teams that already run an MCP server can reuse that integration to reach the Gemini app and Search, two large distribution channels. You choose whether your app shows up in Search, the Gemini app or both. Because it touches user accounts, plan for an OAuth 2.1 implementation up front.
Maturity
WaitlistRated waitlist because access is by application and opens in phases. Google hasn't shared pricing, how many developers get in, or which countries and languages are covered.
How to track it
- Availability: check the Google for Developers docs for preview countries, languages and a GA date.
- Policy: see whether Google publishes Connected Console review criteria and how user data is handled.
- Ecosystem: watch how fast new partners join the Connected Apps list in the Gemini app.